Cafe School
Brand Design,
Advertising &
Architecture
This brand was built with just pure instinct – no blueprint. From naming to logo design to architecture, we built Cafe School from the ground up. Launched in 2023 as Alibaug’s first and only cafe, it clicked instantly. Because a brand isn’t just a logo. It’s brand strategy. It’s Brand Positioning. It’s a Business Plan. It’s science more than art.
Category
Cafe
location
Alibag Bypass Road
Area
1,700 Sq. Ft.
Brief
To create the first- ever cafe in Alibag
Strategy
The name of the cafe can create a new wave in the cafe
Outcomes
Till today's date, Cafe School is the most popular and crowded cafe in Alibag, loved for its outstanding interior design and powerful school-themed concept.
Idea
As this was the first cafe in Alibag, we knew the strategy had to be different. We decided to target kids and teenagers, knowing they would bring their families along with them. The name itself became our biggest strategy: Cafe School. We transformed the entire 1,700 sq. ft. space into a nostalgic and joyful school environment. From classroom benches and blackboards to lockers, library shelves, and playful school elements - every detail was designed to evoke memories, create conversations, and make every visitor feel like a student again. It was not just a cafe. It was a return to school days.
Timeline
2 Months
