Dancing Flute

BRAND DESIGN

Dancing Flute is a musical album by Indian flautist R.K. Bikramjit Singh, for which we crafted the album name and brand identity. In India, the flute instantly evokes Lord Krishna, who is revered for playing the instrument and adorned with a peacock feather. Inspired by this symbolism, we designed an identity where the peacock feather itself holds and playing the flute- capturing the divine, immersive experience of becoming one with the music.