Sony Mony started as a biggest standalone electronics showroom in Mumbai much before Vijay Sales & Croma. But how to say it through a single logo? We found the answer in an elephant, representing scale and presence. To capture the colourful world of televisions and audio-visual entertainment, we gave it butterfly wings. Together, they created a logo that was impossible to miss and impossible to forget. Designed by hand & some basic software, long before 3D software and AI, the identity blended imagination with craftsmanship. Decades later, it remains one of the most unique logos in the electronics retail category.