For YES Securities corporate office internal branding, we didn’t begin with walls – we began with a story. To bring the idea of securities closer to people, we built a story of: every person is a key person. This idea became the foundation of the office’s internal branding, graphic stories were created across various areas throughout office like cafeteria, sales, research department etc.By turning a corporate message into a human story, we created an environment that celebrated the people behind the business. The campaign not only strengthened the brand from within but also went on to win the prestigious Kaleido Award in 2023 for impactful brand communication.